How many times have you been approached by a Marketing or SEO company and were told "Give us X dollars and we guarantee we'll get your website ranked #1 on Google for 5 key words or phrases?" If yours is like most Real Estate Agencies I've spoken with, it's become a weekly event. Emails, letters and phone calls flood your office, all promising the same thing: a website ranking high in the Search Engines for a variety of keywords.
The problem most firms experience is two-fold: (1) All of the Real Estate Marketing firms want most, or all of the money up front; and (2) You never rank well for the "money" keywords. So after dropping $5,000-$15,000 and having zero new clients to show for it, you start over with a new company, or give up on the internet altogether as a source of new client referrals.
(and why you should contact Real Estate Agent SEO immediately!)
Recent studies have shown that better than 80% of American consumers turn to the Internet FIRST when looking for a product or service they need. That means 4 out of 5 prospective clients start their search online…NOT in the Yellow Pages! And if you look at the reason from the perspective of the client it makes sense: ALL Yellow Pages ads are limited in size and therefore contain limited information. Usually just the agency's name and address.
But in your website, the amount of information you can provide to a prospective client is nearly unlimited: Pictures, Videos, Audio content, Press Releases, Articles you authored and Awards you've received are just some of what the client wants to see (or hear) to make the decision to hire you.
Sadly, you can build the best website ever produced for a real estate agency, and still have it buried on Page Five (or worse) of the Google search results for the most important keywords.
Simply put, Google and all the other search Engines are looking for certain types of information, both on your website (on-page optimization) and on other sites that link back to you (off-page optimization). If your site is missing most of this crucial information, Google will decide that your site fails to meet the needs of the researchers looking for information related to your keywords, and they will bury you in the back pages of the search results.
For the last several years, Google has garnered around 65-70% of all Internet searches. That means 7 out of 10 prospective clients use Google to find a Real Estate Agent. About 42% of those searchers never look past the first 3 listings found on Page One of the search results. 85% never look past the first page of search results. Of the remaining 15% only 1% looks past Page Two of the search results.
This means that 99% of the people who use the Internet to find a Real Estate Agent never look past Page Two of the search results. If you are on Page 5, 6 or 7 of the results for a particular keyword, you are essentially invisible.
Getting to Page One for the various keywords and phrases used by people who want to hire a real estate agent is not all that complicated…it just takes some time and a cohesive plan to incorporate most or all of the factors Google looks for when ranking a site.
As experts in ranking real estate websites on Page One of the Google Search Results, we know precisely what Google wants to see, when they want to see it and where they expect to find it. This usually involves a combination of making some subtle changes to your existing website (something your webmaster can do for you, if you have one) along with getting your website linked to various types of sites that will tell Google that YOUR site is an 'authority" site for a particular keyword or phrase, and cause Google to re-rank your site onto Page One for that word or phrase.
This is where we stand apart from most of the other Real Estate Marketing/SEO firms. We give you the results we promise, or we don't get paid.
It's that simple. No tricks, no catches.
We will determine which keywords and/or phrases are the ones used by the people who are actively searching for real estate agents in your area. We will optimize your site (the details are found under the "Services" tab on this site) for that specific word or phrase. When Google moves your site to Page One for that specific word or phrase for a set period of time (2 weeks) we get paid. If Google fails to move your site to Page One for that specific word or phrase within a set period of time (90 days, on average) we don't get paid.
It doesn't get any simpler than that.
At the top of this page, and in the top right column are links to our "Services". Click on one of the links to review the different services we have to offer, and follow the directions found on the specific services page to get started.